Guy’s Perspective

The fellas from the website The Guy’s Perspective, asked for our help on developing their logo and branding. They are a website that gives advice from, wait for it, the guy’s perspective. We wanted to show masculinity in the logo, so we went for a very rough font for the guys type. As a contrast, and to keep the logo clean, we chose a sans serif font for the supporting test, and turned all the e’s 45 degrees to play with the idea of perspective. The image is a stylization of the proverbial “guys” and is meant to be inclusive of all walks of men. Check out their site here: http://theguysperspective.com/