Inside-Out Customs specializes in auto repair and customization. They’ve been around since 2013 and felt that it was time to give their logo a fresh look. After exploring a number of potential new designs it was clear the desired approach was to keep true to the look of the original logo, with just a little more flair added. The type now contours to the logo and feels connected. The traditional pinstripe that makes up the heart of the design hides the shape of a needle at its center, a tool Inside-Out Customs is all too familiar with. All in all we’re very proud of the improvements.
Next up was the website. Previously Inside-Out Customs had gotten by with just a Facebook page and a business card. However, like most businesses, you reach a certain point where you want your brand to look as legit as you feel. We worked with Inside-Out Customs to develop a simply designed page that focused on supplying service information to potential customers. Their work sells itself so we designed the site to heavily rely on photography as a way to entice potential new clients and help inspire bigger custom projects. See it for yourself by clicking this link.